Know Your Audience Like a Friend
Schedule short, open-ended interviews and ask about problems, not features. One founder discovered churn was triggered by complex invoices—fixing clarity, not price, boosted conversions. Invite readers to comment with their most surprising interview insight.
Know Your Audience Like a Friend
Identify the real job customers hire your product to do, the trigger that starts their search, and the anxieties blocking commitment. Share your JTBD sketch in the comments, and we’ll feature thoughtful examples in upcoming posts.
